I am a luxury brand strategist and a graduate of the Savannah College of Art and Design (SCAD), specializing in beauty, fashion, and retail experience.

I approach my work as a strategic problem solver, someone who translates consumer behavior, cultural shifts, and brand identity into ideas that are both relevant and commercially grounded.

My process begins with understanding the consumer and the business challenge. I analyze behaviors, identify gaps, and define clear opportunities. From there, I develop strategies that connect storytelling with execution, whether through product concepts, retail experiences, or integrated campaigns. This includes forecasting skincare trends for Estée Lauder, designing retail concepts for Fenty Beauty, and building sustainability led narratives for Fendi.

I bring a balance of creative thinking and structured strategy. My work spans brand storytelling, clienteling, and campaign development, supported by clear communication and idea led execution.

What I value most is building work that is thoughtful and purposeful, ideas that align with the brand, resonate with the consumer, and contribute to long term growth.